SmartSource Computer & Audio Visual Rentals, a Hauppauge, N.Y.-based provider of computer, audio visual (AV) and trade show technology rentals and services, announced a new partnership with Sparksight Inc. of Austin, Texas, to resell the company’s Leading Reach digital kiosk technology.
“Their (Sparksight’s) technology allows us to break into new markets and accounts by delivering a unique solution that delivers on the promise of a new and impressive way to present and distribute collateral at events,” said Steve Shatsoff, senior vice president of regional sales and trade shows at SmartSource. “As important to us at SmartSouce is the fact that this solution provides a wow experience and attracts attendees to the exhibitors through the use of touch screen kiosks and large LCD Monitors, iPads, tablets and more!”
“As we continue to bring this technology to market we are looking for a few strategic partners that have a nationwide presence and understand the value of our solution for the enterprise,” said Curtis Gattis, chief performance officer at Sparksight. “SmartSource Rentals is the perfect fit for that criteria. With offices across the U.S. and an international reach, SmartSource has been able to close deals for us that would probably take us years to close by ourselves. Plus, their technology experts truly ‘get it’ and have been able to incorporate this complex technology into their offerings in a very short amount of time.”
According to the company, Leading Reach combines the best practices of lead capture, content management and web-delivery of experiences and content into a turn-key event solution. Leading Reach Kiosks integrate with show badges of any type. Users browse and select videos and collateral and confirm their contact information so that content can be emailed to them immediately, while the exhibitors and show organizers receive that data and feedback real-time.
“Leading Reach was developed to help show organizers and exhibitors capture more leads and do so more efficiently,” said Gattis. “In addition to capturing a greater total number of leads, Leading Reach allows marketing organizations to deliver higher quality leads to the sales organization by identifying the leads that are actually interested in a particular product or offering, and delivering that information to sales in real-time so that follow-ups are more timely and effective.”