August 19, 2011
Augmented Reality Stickers that come to life
Allstar Inks Deal With Sticker Technology Firm To Bring Augmented Reality To Flat Vending
POINTE-CLAIRE, QC, Canada -- Allstar Vending has announced the launch of Dinosaur AR, a series of stickers imprinted with dinosaurs. When held or placed within the field of view of the webcam on a computer or smartphone, the sticker’s dinosaur comes to life on the screen when the user logs onto the allstardino.com website. The resulting computer-generated animation is integrated into the scene being captured by the camera. A sticker held in the hand will spawn a tiny dinosaur on the display, interacting with the purchaser. | SEE DEMO
Allstar is in exclusive partnership with Augmented CPG Inc. of Montreal, the developer of the sticker technology, according to vice-president Sharon Shlien, who added that more of these products are under development.
The complete line includes 12 dinosaurs, which Allstar reports are the Jurassic kind. The company suggests a 50¢ vend price.
Augmented reality originated with special-effects technology developed for motion pictures. Television broadcasters have used it to “augment” the real world by superimposing “chalk talk” diagrams on replays of sporting events. Advances in computer and communications systems are suggesting a number of new commercial and educational applications for it, of which Allstar’s dinosaur stickers are an early example.
Active in bulk vending since 1969, Allstar is headquartered at 240 Voyageur, Pointe-Claire, Québec, Canada H9R 6A8; tel. (800) 685-7066.Posted by staff at August 19, 2011 07:43 AM