January 09, 2008

Fujitsu and Modiv Media Form Strategic Alliance for Deli Kiosk

NRF News: Fujitsu and Modiv team up on deli ordering kiosks.


Fujitsu and Modiv Media Form Strategic Alliance to Improve Grocery Retailers' Deli... | Reuters

Fujitsu and Modiv Media Form Strategic Alliance to Improve Grocery Retailers' Deli Sales, Operations and Customer Satisfaction

Deli-Queue Optimization and Coordinated Media Solution Featured at
NRF 2008
BOSTON--(Business Wire)--Modiv Media, a leader in retail interactive media delivery
solutions, announced today a comprehensive technology, sales and
marketing partnership with Fujitsu Transaction Solutions Inc. As part
of the agreement, the two companies will jointly market and sell Modiv
DeliVision(TM), a deli-queue optimization solution that features
self-service ordering and coordinated media. An interactive demo of
Modiv DeliVision will be at the Fujitsu booth, number 1613, at the NRF
97th Annual Convention & Expo on Jan. 14-15, 2008, at the Jacob K.
Javits Convention Center in New York City.

The Fujitsu U-Serv kiosk hardware and consulting resources with
Modiv DeliVision software not only significantly improves the customer
experience and deli operations but also has been proven to increase
deli sales, basket size and deli trips per week. By automating the
deli queue and integrating both self-service kiosk orders and
in-person counter service into one queue, Modiv DeliVision also
optimizes staffing levels and reduces "tickets not served" because all
deli customers know their exact place in line as well as the estimated
time until they will be served. Modiv DeliVision is the only deli
system to accomplish this -- resulting in overall increase in customer
satisfaction and revenue growth in the deli area.

Modiv DeliVision is a first-of-its-kind deli queue optimization
and media delivery solution that provides coordinated queue
management, self-service kiosk ordering, operations analysis and
targeted promotions delivery. The coordinated offers and
advertisements are located on the touch-screen self-service kiosk, the
deli department's overhead electronic display monitor as well as on
the printed-coupon tickets from the kiosk and the queue ticket
dispenser. Modiv DeliVision relies on Modiv MediaHub(TM), a
sophisticated campaign management and analytics engine, to coordinate
the timing and delivery of the offers and advertisements across these
touchpoints.

As part of the solution, shoppers enter their deli orders via the
touch-screen on the Fujitsu U-Serv kiosk. Retailers can opt for
multiple wireless U-Serv kiosks around the deli or throughout the
store to increase visibility and usage. Shoppers can select a specific
category, such as turkey or cheese; item, including store or other
well-known brands; weight and cut, such as thick, medium or thin. The
associate-facing Fujitsu TeamPoS 3000 terminals automatically guide
deli associates to fill both counter and kiosk requests in the exact
order.

"Both Fujitsu and Modiv Media believe deli shoppers want a better
customer experience, and store associates want to be more efficient in
providing service," said Modiv Media President and CEO Robert Wesley.
"Up to this point, there has been no solution to orchestrate in-person
counter and kiosk orders for deli associates. And because deli
departments are one of the most profitable departments of a grocery
store, it is a prime opportunity to increase sales through a better
customer experience. Our goal is to provide grocery retailers with an
unmatched ROI that will help meet their own strategic and growth
objectives by offering an alternative deli ordering choice for their
customers."

"Our combined efforts are specifically designed to meet the
demands of grocery retailers that need to easily implement an
end-to-end deli optimization solution, including the installation,
customization, management and ongoing service of Modiv DeliVision,"
said David Haigh, self-service strategic marketing leader, Fujitsu
Transaction Solutions Inc. "Fujitsu's extensive consulting resources
also ensure our joint-customers' success."

Modiv DeliVision is being used by several top grocers, including
select stores at Stop & Shop and Giant Landover, and has now processed
more than 8 million orders since it was first deployed at customers'
stores in 2006.

About Fujitsu Transaction Solutions Inc.

Fujitsu Transaction Solutions Inc., a wholly owned subsidiary of
Fujitsu Limited (TSE: 6702), collaborates with retailing companies to
relentlessly reduce their costs and facilitate consumer interactions
that improve their profitability. Fujitsu's Pervasive Retailing(TM)
approach enables companies to minimize the time, cost and risk of
creating interoperability between disparate applications and devices
that support a multitude of consumer touch points. Fujitsu's offering
includes solution software, point-of-sale store technology, U-Scan
self-checkout systems, self-ordering systems and multi-vendor
lifecycle services. Customers include Canadian Tire, Chevron
Corporation, Hallmark, H-E-B, Kroger, Loblaws, Nordstrom, Payless
ShoeSource, Regal Cinema, Staples, Stop & Shop and The TJX Companies,
among others. Web site: us.fujitsu.com/retailing.

About Modiv Media

For brand marketers and retailers looking to influence consumers'
shopping habits and buying decisions, Modiv Media orchestrates
relevant retail messages and improved shopping experiences at exactly
the right moment in exactly the right place. Modiv Media's multi-touch
platform delivers consumer-convenient media through in-store
self-service solutions and on-the-go shoppers' mobile phones. Unlike
other retail media companies, Modiv Media removes the complexity out
of providing the right offers and ads, delivery timing and
self-service solutions when consumers are at their "moment of
decision" with what, where and when to buy.

With Modiv Media's multi-touch platform, consumers benefit by
saving time and money with self-service options and instant product
information, specials and rewards, while retailers can boost
operational efficiencies, loyalty and sales. Retail leaders such as
Stop & Shop, Giant Eagle, Ukrop's and Subway rely on Modiv Media for
measurable ROI gains.

Modiv Media has received several accolades: 1st place at the
Wireless Emerging Technologies Award at CTIA WIRELESS 2006; Gold Star
Award in Mobile Marketing/CRM Category at MobileVillage's 2006 Mobile
Star Awards; GEM Award for Best Systems and Programs; Innovation Award
from the Global Mobile Marketing Association; and the 2005 Global
Retail Technology Award for Best In-Store Innovation.

Modiv Media Inc. is privately held and based in the Boston area.
To learn more, please visit www.modivmedia.com.

Modiv Media
Christopher Leary, 617-826-3273
cleary@modivmedia.com
or
Fusion PR
Melissa Dolan, 212-651-4236
Melissa.Dolan@fusionpr.com
or
Fujitsu
David Naumann, 408-992-3509
dnaumann@ftxs.fujitsu.com

Posted by staff at January 9, 2008 01:40 PM