May 25, 2007

Retail Kiosks -- When a website ain't a website?

Here's a new spin on an Internet kiosk...Consumers checking prices at kiosks in the Best Buy store think they are browsing main Best Buy internet site but instead are browsing different one (with different prices).

'Best Buy'? Lawsuit Says 'Bait-n-Switch'

Lawsuit Claims Best Buy Isn't Living Up to Its Name
Connecticut AG Files Suit Claiming In-Store Kiosks Part of a 'Bait-and-Switch' Scheme
ABC News Business Unit

May 24, 2007 —

The Connecticut Attorney General is taking electronics super retailer Best Buy to task for a system he says is a "bait-and-switch scheme" that deceives customers.

According to a lawsuit announced today, customers were lured into Best Buy stores by prices quoted on the company's Web site, only to find the items at higher prices once they got to the store thanks to a lookalike Web site available only in the store.

The issue came to light after a columnist for The Hartford Courant wrote about a man who found a laptop on advertised for $729.99.

When the man went to the store to look for the computer, an employee checked a Web kiosk that appeared to be the company Web site, only to find the same computer for $879.99.

"Best Buy used in-store kiosks to conceal lower online prices and renege on its price match guarantee," said Attorney General Richard Blumenthal in a press release. "Consumers seeking bargains were led to believe that lowe

Posted by staff at May 25, 2007 09:08 AM