August 23, 2005The Food May Be Fast, But Kiosk Adoption Slow
The self-service revolution has come more slowly, however, to the fast food industry. It’s not that the technology doesn’t exist, or that consumers aren’t impressed with existing self-service options. Dozens of trials, featuring machinery that takes your order, counts your money and asks you to “Super-Size,” is available to fast-food corporations and franchisees. The McDonalds units (pictured in our cover photograph and manufactured/designed by Kiosk Information Systems) have been in trial deployment in several states since 2003. They've provided shorter wait times, lower labor costs, higher check averages and ROI estimates of 4-6 months. Still, they have not been globally deployed. Why? Read Complete Article on KioskCom.com |
It wasn’t that long ago that self-service kiosks weren’t an option at supermarkets and airports, but acceptance by consumers has since come relatively quickly. You can’t find an airline that doesn’t offer a self-service kiosk check-in, and a recent study found that up to 50 percent of shoppers use self-checkout kiosk at grocery stores when given the option.