May 26, 2005

Online Photofinishing Price War Escalates

In the digital photo world the price war has escalated with Snapfish (owned by HP) offering prints for 12 cents (4x6). The industry average is 22 cents according to the PMA. Snapfish is #3 behind #2 Shutterfly and #1 Kodak EasyShare/Ofoto (50% share). All of this impact the digital photo kiosk world as prices there are usually baselined against wholesale online.

For reference three years ago the average price was 50 cents. The online services represent 7% of the total photofinishing market, according to InfoTrends.
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Posted by keefner at May 26, 2005 07:16 PM