June 15, 2004

Entertainment Events

Concertgoers could interact with mobile kiosks to send customized epostcards to friends and family, listen to music, and surf the web.

Nanonation Software Rocks Crossroads Guitar Festival

Billed as the Super Bowl for Music Fans, the Crossroads Guitar Festival held in Dallas this past weekend treated people to all-star concerts featuring Eric Clapton, B.B. King, James Taylor, Carlos Santana, ZZ Top and many more. This one-of-a-kind event brought together the biggest names in music, together with clinics, displays, a host of music enthusiasts, and localized, targeted, event-based marketing developed by Nanonation.

To make the experience more than just a typical music festival, sponsors such as SBC hosted the festivals Guitar Center Village. At the Village, concertgoers were encouraged to explore and immerse themselves in the products and people. Concertgoers could interact with mobile kiosks to send customized epostcards to friends and family, listen to music, and surf the web. A total of 10 stations were set-up specifically for the event and powered by Nanonations award-winning software. Over 170 hours of usage were reported and an additional 400 e-postcards were sent during the event, each one containing a picture of the concertgoer and a viral email message that highlighted the brand and product offerings of SBCs DSL service.

Bradley Walker, CEO of Nanonation, said this about the festival, The Crossroads Guitar Festival showcases legendary talent and gives the music fan an unprecedented experience. Nanonation is proud to be able to deliver a fan experience that matches the excitement and talent surrounding this festival.

For more information on Nanonation, please log onto www.nanonation.net or contact Brian Ardinger at 402-323-6262 or brian@nanonation.net

About Nanonation (www.nanonation.net)

Nanonation helps businesses stand out and deliver more with their proprietary, enterprise-class software for interactive, self-service kiosks and dynamic digital signage. Nanonation's patent-pending software is one of the most highly acclaimed in the industry for delivering high impact, high involvement, customer satisfaction at point-of-service. As a result, businesses can now offer a unique customer experience without complex, expensive, and lengthy system integration and programming. Nanonations client list includes the Mazda, Minnesota Wild, Douglas Theatres, Nebraska Book Company, Burger King, Petro, Yahoo, and many others in the retail, hospitality, entertainment, and education markets. More information about Nanonation can be found at its web site www.nanonation.net or by calling 402-323-6262.

Posted by Craig at June 15, 2004 04:15 PM