November 17, 2003Boots Implant at TargetBoots to Test U.S. Market with Help of Target, CVS NOTTINGHAM, England (November 17, 2003) - Leading U.K. health and beauty merchant Boots Group plans to march into the U.S. market by opening designated sales areas in U.S. partners’ stores. Boots, which operates 1,400 Boots the Chemist drug stores in the United Kingdom and Ireland, signed a deal last week to sell its branded goods in 32 stores operated by Target, Minneapolis, and CVS, Woonsocket, R.I., according to reports. In addition to its retail operations, Boots is a leading U.K. manufacturer of over-the-counter medicines, toiletries and cosmetics. Last year the company scuttled a loss-making attempt to operate free-standing stores in Japan. It has had more success in Hong Kong with an “implant” retail program similar to the one being attempted in the United States. More News on Boots from Executive Technology Posted by Craig at November 17, 2003 02:48 PM |